PRIVACY POLICY
PRIVACY POLICY
Effective Date: 12 May 2026
Petfuz Australia Pty Ltd (“Petfuz”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you access or use our website, products, services, smart pet tags, and related features available through petfuz.com.au.
By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
Petfuz is an Australian business that provides smart NFC and QR pet identification tags, digital pet profiles, and related services intended to assist pet owners in reconnecting with lost pets.
Contact Details:
Petfuz Australia Pty Ltd
📧 contact@petfuz.com.au
🌐 petfuz.com.au
2. Information We Collect
Personal Information
- Full name
- Email address
- Phone number
- Billing and shipping address
Account & Order Information
- Login credentials
- Purchase history
- Subscription details
- Customer support communications
Pet Profile Information
- Pet name
- Breed
- Age
- Description
- Medical or emergency notes
- Pet photos uploaded by users
- Contact information linked to pet profiles
Device & Usage Information
- IP address
- Browser type
- Device type
- Operating system
- Website activity and interactions
Scan & Location Information
When a Petfuz tag is scanned, we may collect:
- Approximate scan location
- Scan date and time
- Browser and device information
- Related scan activity data
Approximate scan location information is only collected where:
- The individual scanning the tag voluntarily permits location access on their device
- Browser or device permissions allow such access
Petfuz does not provide continuous or real-time GPS tracking of pets or users.
3. How We Use Your Information
We may use personal information to:
- Create and manage accounts
- Process purchases and subscriptions
- Deliver products and services
- Operate pet profile functionality
- Facilitate pet identification and recovery efforts
- Notify pet owners when tags are scanned
- Provide customer support
- Improve website functionality and user experience
- Communicate important updates or service notifications
- Detect and prevent fraud, abuse, or unauthorized activity
- Comply with legal or regulatory obligations
4. Pet Tag & Scan Functionality
Petfuz smart tags are intended to assist in pet identification and facilitate communication between pet owners and individuals who locate lost pets.
When a Petfuz tag is scanned:
- Certain pet profile information selected by the pet owner may become accessible
- Communication methods may be displayed
- Scan-related metadata may be recorded where available
Pet owners are responsible for ensuring that information linked to their pet profile is accurate, lawful, and up to date.
While Petfuz services are designed to support pet recovery efforts, Petfuz does not warrant or guarantee the successful recovery, return, or safety of any pet.
5. Masked Calling & Communication Features
Certain premium services may include privacy-focused communication tools, including masked calling or protected contact functionality intended to facilitate communication between pet owners and individuals who scan a Petfuz tag.
These services may rely on third-party telecommunications or technology providers.
Petfuz:
- Does not guarantee uninterrupted availability of communication services
- Is not responsible for carrier outages, delayed communications, network failures, or third-party service interruptions
- Reserves the right to suspend, restrict, or terminate communication features in cases of suspected misuse, excessive usage, unlawful conduct, spam activity, harassment, fraud, or activity that may negatively affect the platform or other users
Users must not use Petfuz communication services for unlawful, misleading, abusive, or unauthorized commercial purposes.
6. Sharing Your Information
Petfuz does not sell personal information to third parties for monetary compensation.
We may disclose personal information to trusted third-party service providers who assist us in operating our business and services, including:
- Payment processors
- Shipping and logistics providers
- Cloud hosting providers
- Analytics providers
- Customer support providers
- Security and fraud prevention providers
- Technology service providers
These third parties may access personal information only to the extent reasonably necessary to perform services on our behalf and are not permitted to use the information for unrelated purposes.
Some service providers may process or store information outside Australia. By using our services, you acknowledge that information may be transferred to jurisdictions with privacy laws that may differ from those in Australia.
We may also disclose information:
- Where required by law
- To comply with legal obligations or regulatory requests
- To protect the rights, safety, property, or security of Petfuz, our users, or others
- To investigate fraud, abuse, or unlawful conduct
- In connection with a merger, acquisition, restructuring, financing, or sale of business assets
7. Payment Security
Payments may be processed through third-party payment providers such as Stripe, PayPal, Apple Pay, Google Pay, or other secure payment gateways.
Petfuz does not store full payment card information on its own servers.
8. Cookies & Analytics
We may use cookies, analytics tools, and similar technologies to:
- Improve website performance
- Remember preferences
- Analyze website traffic
- Personalize user experience
- Improve our services
Third-party analytics services, including Google Analytics, may collect anonymized usage information.
Users may disable cookies through browser settings; however, some website functionality may be affected.
9. Marketing Communications
We may send:
- Service-related notifications
- Order updates
- Product announcements
- Promotional offers
- Marketing communications
Users may unsubscribe from marketing communications at any time using the unsubscribe link included in emails or by contacting us directly.
10. Data Security
Petfuz implements reasonable technical, administrative, and organizational safeguards intended to protect personal information from unauthorized access, misuse, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
- Maintain business and financial records
- Enforce our agreements and policies
12. Your Rights
Subject to applicable laws, you may request:
- Access to personal information we hold about you
- Correction of inaccurate or incomplete information
- Deletion of certain information
- Restriction of specific processing activities
Requests may be submitted to:
We may request identity verification before processing requests.
13. Privacy Complaints & Australian Privacy Rights
Petfuz is committed to handling personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth), where applicable.
If you believe your privacy rights have been breached or your information has been mishandled, you may submit a complaint by contacting us at:
We will investigate complaints within a reasonable timeframe and may request additional information to verify identity or investigate the matter.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
14. Third-Party Links
Our website or services may contain links to third-party websites or platforms.
Petfuz is not responsible for the privacy practices, content, or security of third-party websites or services.
15. Children’s Privacy
Petfuz services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children without appropriate parental or guardian involvement.
16. International Users
If you access our services from outside Australia, you acknowledge that your information may be processed and stored in Australia or other countries where our service providers operate.
17. Changes to This Privacy Policy
Petfuz may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
Updated versions will be published on this page with a revised effective date.
Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.
18. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact:
Petfuz Australia Pty Ltd
📧 contact@petfuz.com.au
🌐 petfuz.com.au